THE POWER OF PRINT: RUNA launch debut collection

International brand RUNA has launched its debut athleisure wear collection today, Tuesday 23rd February, available from and luxury Kings Road boutique, Natasha Coote.

Inspired by the ancient symbols used on rune stones, first used over 1500 years ago, the new RUNA collection features a series of striking digital prints for the fashion forward.

Priced from £20.00–£50.00 and available in sizes S, M and L, RUNA’s opening collection features twelve pieces comprising unisex t-shirts, leggings and sweatshirt designs. Created by Central Saint Martin graduate Xsenia Tarasenko, each garment is sensitively crafted from cotton jersey to offer supreme comfort and wearability.

Each individual RUNA collection is inspired by a different world location and its unique architecture; combined with the symmetry of rune symbols, RUNA has carved out a thoroughly unique look and narrative to each of its pieces.

The opening collection features the drama of the Dubai skyline in its vivid prints, bringing a flavour of the Middle East to its resulting aesthetic. RUNA founder and Chief Designer, Xsenia said, “RUNA is designed for everyone – in the gym, on the street and everywhere in between“.

“The name rune itself means “secret” and “something hidden”, which is reflected in the collection, our patterns and prints. With each and every RUNA design, there’s something beyond what the eye sees initially – whether that be a beautiful ancient symbol or a city skyline.”

RUNA is available from Natasha Coote boutique, 173 New Kings Road, London, SW6 4SW